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A romantic in Chicago

Home » Writer in Residence » --Cinema » The Chevrolet Stylemaster and Granada Theatre

The Chevrolet Stylemaster and Granada Theatre

Two Chevrolet 1948 Stylemasters were given away at the Granada Theatre in Emporia Kansas, each during different eras of cinema and of the Granada. Here’s information about two prize drawings that featured the Stylemaster. Below that is information regarding a contest for a modern day Granada event.

The Granada Theatre Car Giveaway 1948

1948 Chevrolet Stylemaster prize giveaway at Emporia Theatre in 1948

Prize Drawing
Wednesday night, July 7th, 1948.
The Granada Theatre in Emporia Kansas is filled to capacity, with standing room only on the main level and the balcony seats filled. Every person is a ticket holder with hopes to win the raffle prize: a new Chevrolet Stylemaster Town Car.
     Local businesses had merged to present a raffle prize giveaway. People who spent $10.00 or more at participating businesses received a coupon toward the raffle.
     One lucky person in the crowd is the winner. At the end of the event they drive their shiny new car into the night.
 

Restored 1948 Stylemaster for the 2009 raffle.

Restored 1948 Stylemaster for the 2009 raffle.

Prize Drawing II
Thursday night, October 15, 2009.
The Granada Theatre is packed again. Another 1948 Chevrolet Stylemaster two-door Town Car is up for raffle.
     ‘Tis 61 years later, and the Granada Theatre is celebrating the one-year anniversary of the theatre Grand Reopening.

To be continued. Let’s pause to glimpse at what happened in between.

The Granada Theatre — Intermission
     In 1948, the Granada was a movie palace, yet in the popular days of motion picture theatres.  By the 1960’s the attendance to movie shows had plummeted. This as households came to have one or more TVs, and as Drive-In theatres filled the landscapes for outdoor cinema excursions.
     The Granada Theatre seats grew more empty, causing the business to suffer, and in turn so did the upkeep of the building. The theatre closed in 1982, and the building fell into disrepair. In the early 1990’s a group of local supporters joined forces to save the Granada Theatre from the wrecking ball.
     They formed an organization that led to the Granada Theatre restoration and re-opening. And what a grand way to celebrate, with a veritable flashback to a previous grand day.

Prize Drawing II continued
Grand Prize — a like-new 1948 Chevrolet Stylemaster
     John Mallon, the original Emporia Granada Theatre Alliance president, is also a car buff. In anticipation of the Granada one-year Grand reopening anniversary, he tracks down the same make and model car that was raffled in 1948.
     He works in conjunction with the staff at John North Ford in Emporia to restore the car to original condition. Mr. Mallon and Tim North, John North Ford owner donate the car to the Granada for raffle.
     Raffle tickets are $20 each, three for $50. Proceeds to benefit improvement and operation of the renovated Granada Theatre. Throughout the year before the drawing, this prized car is on display at John North Ford and at select special events.

Grand Reopening Anniversary
Thursday night, October 15, 2009.
The Granada Theatre hosts a reception to prelude the drawing for the restored 1948 Chevrolet Stylemaster. Raffle ticket holders fill the seating to near capacity.
     The lucky winners are announced and welcomed to the stage to receive their prize. Then, everyone in the full house enjoys tonight’s feature movie Grease. presented on the big screen.
     After the movie, the lucky winners drive their shiny vintage car into the night.

Today
     The Granada marquee lights continue to shine.  Not as oft to introduce movies and matinees, yet to announce events, like The Guess Who, who performed a sold out concert July 2015.
The Granada also makes an elegant venue for weddings and corporate events.
For more information, visit the Emporia Granada Theatre website.

Kansas concert at Emporia Granada

a local business hosts a contest for a pair of prized KANSAS tickets at the Emporia Granada

***Another prize — September, 2015
Emporia Granada Theatre presents a Kansas concert on October 1st. The show is sold out.
The local Emporia business Time Traveler’s Clock Repair LLC has a pair of tickets to give away. They are hosting a contest to win the tickets, said to be among the best seats in the house.
To enter: Firstly, ‘Like’ their Facebook page. Secondly, stop in the shop to purchase a special t-shirt. Thirdly, take a photo of you wearing the shirt and post it on Facebook. Must enter by Sepetember 15th. For more info, call (620) 803-7570, or visit Time Traveler’s Facebook Page.

COMING SOON: An A Romantic’s Perspective(.com) CINEMA feature on the Granada Theatre restoration.

*** Thank you to the fine people at the Lyon County History Center and the Emporia Public Library research departments for their assistance in researching details.

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